Pet Insurance Blog

Pawlicy Advisor Raised $6.5M To Help Pet Parents Afford Unexpected Veterinary Treatment

Edwin Plotts
Director of Marketing & Foster/Rescue Parent - Pawlicy Advisor
Pawlicy Advisor Team with Logo

We believe it should be easy & affordable to do the right thing for our pets.

Pet insurance is the first step in that journey.

In the last 12 months, Pawlicy Advisor became the leading pet insurance marketplace recommended by veterinarians across the US.

While veterinary costs rise and pet lifespans increase, many Americans are not able to afford medical treatment for their animal companions. In fact, of more than 20,000+ pet owners surveyed, less than 20% said they could afford a major vet bill without pet insurance.

The coronavirus pandemic has exasperated these strains, and simultaneously increased the number of new pet parents as adoption rates soar. This presents a unique window of opportunity to protect a larger percentage of the pet population than ever before - if we can make it easy for new parents to understand pet health costs and financing options.

Pawlicy Advisor’s recent Series A fundraise of $6.5M, led by Rho Capital Partners and Defy Partners (with contributions from Slow Ventures), is testament to the opportunity ahead.

Table of Contents:

Working With Veterinarians To Transform The Pet Insurance Industry

Most families in the US have a pet (67%, according to the 2019-20 APPA's National Pet Owners Survey) yet only around 2% of pets in the US are covered by a health policy.

With the surge in pet adoptions in 2020, vet teams are keen to advocate for resources that can help new pet parents budget for veterinary treatment - else we risk seeing a parallel increase in economic euthanasia.

Pet insurance is one such resource that has a massive positive impact on pet health, pet owner finances, and veterinary team wellbeing. The American Veterinary Medical Association released a report in 2017 citing that pet owners with pet insurance are more than 90% less likely to have to opt for economical euthanasia.

Veterinarians want people to be aware of the benefits of pet insurance, but there is no one-size-fits-all provider. With so many variables at play in determining which plan is the right fit (breed, age, location, etc.) for each unique pet, vets don’t want to risk their client relationship by recommending the wrong insurance provider. That’s why Pawlicy Advisor’s marketplace approach has veterinary teams across the country excited.

Ricky Walther, DVM, a veterinarian at Blue Ravine Animal Hospital in California, says, “Now when I talk about pet insurance, instead of overwhelming my clients with too many brochures, I can just recommend one trusted marketplace.

As a member of VetParters, Veterinary Entrepreneurship Academy, and the North American Pet Health Insurance Association - Pawlicy Advisor works closely with veterinary advisors to ensure our customer experience is aligned with the vet community.

VetPartners NAPHIA Veterinary Entrepreneurship Academy Logos

By supplying veterinary practices with free client education and team training, Pawlicy Advisor is leading the charge to simplify the pet insurance conversation.

Pawlicy Advisor’s Growth Continues To Accelerate

There is an enormous opportunity ahead, and the $6.5M investment from Rho Capital Partners and Defy Partners will enable Pawlicy Advisor to build more educational resources and further integrate with veterinary practices across the country.

Our team is also growing in every department.

Pawlicy Advisor is scaling fast to meet the rising demand from both pet parents and veterinarians, so jump aboard!

Our Pets Are Family

Too many people struggle to give their pets the care they need. Too many pets are suffering, abandoned, or euthanized.

Our vision is for pets to be treated, cared for, and loved as equals. We want to eliminate the need for pet parents to choose between their pets’ lives or unaffordable treatment.

Pawlicy Advisor exists to make it easy and affordable to do the right thing for pets.

You can find our recent funding press on Yahoo Finance, AlleyWatch, Crunchbase News, Wall Street Journal VC Daily, Fortune Term Sheet, Coverager, University of Connecticut, Cheddar, and PitchBook

Pawlicy Advisor Team Feb 2021 (Left to right: Woody, Aliyah, Edwin, Travis, Naomi, Nic's pup, Ricky, Kaelee)

Do you want to find the best pet insurance?

Let's analyze your pet's breed, age, and location to find the right coverage and the best savings. Ready?

Analyze My Pet

About Pawlicy Advisor

The pet insurance marketplace endorsed by veterinarians, at Pawlicy Advisor we make buying the best pet insurance easier. By comparing personalized coverage and pricing differences we can save you a ton of money, up to 83% in some instances!

Pawlicy Advisor helping a pet parent and their dog find a great deal on insurance

Instantly Compare Pet Insurance Plans

Get Quotes


How Pet Insurance Works

How To Compare Plans

Determine If Pet Insurance Is Worth It

Determine If Wellness Plans Are Worth It

Vet Visit Costs

New Puppy Checklist

Comparison Charts

ASPCA vs. Pets Best

Pets Best vs. Embrace

Embrace vs. Pumpkin

Pumpkin vs. MetLife

More Comparison Charts

Find Your State

New Jersey





New York



More States

Dog Insurance

German Shepherd




English Bulldog

French Bulldog

Great Dane





More Breeds

Edwin Plotts, Director of Marketing at Pawlicy Advisor

Edwin Plotts
Director of Marketing & Foster/Rescue Parent - Pawlicy Advisor

Edwin Plotts rescues and rehomes cats in Savannah, GA - while leading Pawlicy Advisor's brand growth. He's a pet parent of two rescued sibling cats: Greyson and Babs. He's also an avid volunteer with Flatbush Cats and The Toby Project.

More you might like

Senior boxer dog
7 minute read
Pet Insurance For Older Pets: Is It Worth It?
walmart storefront
8 minute read
Is Walmart Pet Insurance Good? Here’s How It Stacks Up
banfield pet insurance wellness info and review
9 minute read
Banfield Wellness Plan Info & Review: Everything You Need to Know
wagmo wellness info and review
10 minute read
Is Wagmo Pet Insurance Good? Here's How It Stacks Up
Canine Journal vs. Pawlicy Advisor
10 minute read
Canine Journal vs. Pawlicy Advisor: Which is Best For Pet Insurance
dog looking out window
2 minute read
Three Things to Look for When Comparing Pet Insurance Companies
petinsurancereview vs pawlicy advisor pet insurance
10 minute read
PetInsuranceReview vs. Pawlicy Advisor: Which Is Best For Pet Insurance?
Policygenius vs Pawlicy Advisor pet insurance
10 minute read
Policygenius vs. Pawlicy Advisor: Which is Best for Pet Insurance?
lemonade's pet insurance cats and dogs
9 minute read
Is Lemonade's Pet Insurance Good? Here's How It Stacks Up
Happy dog receives affection from owner
13 minute read
Are Pet Wellness Plans Worth It For Routine Care?
Kitten at a veterinary appointment
13 minute read
Is Cat Insurance Worth It? Ask An Expert
happy pet parent loving on her dog
22 minute read
Fascinating Pet Insurance Statistics 2019-2020
Dog at a veterinary clinic
14 minute read
Is Pet Insurance Worth Getting for Your Dog?
Two dogs running happy and healthy
10 minute read
Pet Insurance for More Than One Pet: Multi-Pet Discounts And Strategies
smiling dog
7 minute read
3 Ways To Use Pet Insurance Like A Pro
rescue dog and cat
14 minute read
Pet Insurance For Rescue Dogs (And Cats) - It's Easier Than You Think
cat and dog together outside
17 minute read
How to Get the Best Pet Insurance Plan, No Matter the Provider
dog with loving pet owner
17 minute read
Average Pet Insurance Cost in 2022 by Breed, Age, & State
pet insurance comparison showcase
17 minute read
How To Compare Pet Insurance Plans
Dog covered from bad weather under Pawlicy umbrella
18 minute read
How Pet Insurance Works: Your Essential Guide
Puppy Dalmation at a veterinary checkup.
15 minute read
Is Pet Insurance Worth It? Here's A Vet's Perspective
Puppy Dalmation at a veterinary checkup.
16 minute read
Is Pet Insurance Worth It? Here's A Vet's Perspective
Pet Parent and Happy Dog
3 minute read
New Funding to Transform the Pet Insurance Industry
A well-informed dog reads a magazine.
2 minute read
FAQ: Pet Insurance Simplified
pug with pre-existing condition wrapped in a blanket
7 minute read
Is There Pet Insurance That Covers Pre-Existing Conditions?
A hard-working professional dog at its desk.
2 minute read
Why HR Managers Should Offer Pet Insurance
why pawlicy advisor is the best pet insurance comparison tool
5 minute read
Why Pawlicy Advisor Is The Best Tool For Buying Pet Insurance
Back to Blog
A family with pets that are insured by Pawlicy Advisor
Pawlicy Advisor is the leading independent marketplace for finding the best coverage for your pet at the lowest rate.
Join 2,438,795+ insured dogs and cats across the US.
Get a Quote
Our pet insurance partners
ASPCA Pet Health Insurance Logo
Pets Best Pet Insurance Logo
Embrace Pet Insurance Logo
Pumpkin Pet Insurance Logo
MetLife Pet Insurance Logo
Prudent Pet Insurance Logo