In 2015, Woody’s Shar Pei puppy named Wrigley, came down with a genetic disease that required expensive medication to stabilize. As an animal lover and self-described “dog dad,” Woody was relieved that his insurance covered Wrigley’s monthly prescription costs.
While speaking with other pet owners in his community about his experience, Woody discovered how lucky he was to have chosen insurance that covered Wrigley’s uncommon condition. Other pet owners shared stories about inadequate and overpriced coverage, and the difficulties they faced evaluating options. Those stories stuck with him through business school, where he spoke with hundreds more pet owners and veterinarians around the country about how the pet insurance experience could be improved. In April of 2018, he decided to launch Pawlicy Advisor.
Around the same time, Travis bought pet insurance after adopting his first pet, Ginny. Frustrated with the buying experience and wishing for a more transparent process, he reached out to Woody after reading about the business idea. Three months, countless coffee chats, and a nine hour hike later, Travis joined as CTO to help pet owners everywhere find the right insurance at the right price.