Pet Insurance Blog
PetInsuranceReview vs. Pawlicy Advisor: Which Is Best For Pet Insurance?
petinsurancereview vs pawlicy advisor pet insurance
by Edwin Plotts

PetInsuranceReview vs. Pawlicy Advisor: Which Is Best For Pet Insurance?

Pet insurance is a wonderful way to have peace of mind about your pet’s health care costs. However, many pet parents struggle to figure out which pet insurance plan is best for their unique pet.

As with most online shopping experiences, people look to product reviews and testimonials when comparing plans. Two popular places pet parents go to comparison shop include PetInsuranceReview, a company founded in 2005 that aggregates pet insurance reviews, and Pawlicy Advisor, an online pet insurance marketplace endorsed by veterinarians.

Both help pet parents compare pet insurance plans, however they each take very different approaches. You’ll want to consider these key differences when shopping for pet insurance.

A Quick Glance at PetInsuranceReview vs. Pawlicy Advisor

PetInsuranceReview and Pawlicy Advisor both help pet owners shop for pet insurance. Both services generate personalized quotes based on a handful of questions about your pet. Nonetheless, there are some key differences in how easy the services are to use, the number of pet insurance plans available to browse through, and how personalized the recommendations are.

Here is a quick comparison chart to check out the differences between Pawlicy Advisor and PetInsuranceReview.

The comparison chart

Features Pawlicy Advisor PetInsuranceReview
# of pet insurance partners 5 10
Generates quotes based on questions about your pet Yes Yes
# of pet insurance brands that generate quotes simultaneously 5 10
# of quotes generated from search 191+ 10
See top recommended plan based on coverage, price, breed, zip code, and more Yes No
See coverage highlights for each plan side-by-side Yes No
Personalized ranking for coverage level and lifetime price Yes No
Personalized comparison charts Yes No
Lists types of coverage for each plan Yes Yes
See in-depth coverage details for each plan Yes No
See real emergency examples for specific types of coverage Yes No
Copy/pastes insurance provider reviews from other websites No No
Provides a Buyer’s Guarantee Yes No
Real human support Yes Yes

There’s already a wide variety of differences, so let’s break down the specifics of each feature and why it’s important in helping you find the best pet insurance plan.

Pet Insurance Partner Companies

pet insurance review logo has a disclaimer stating that the company “receives compensation from the third parties included on this site which includes payment for clicks from the Service to Insurance Providers’ sites and quote requests generated.” They have a large number of pet insurers that they work with, but there’s no guarantee that they aren’t being paid more by one insurance brand vs another.

pawlicy advisor logo Pawlicy Advisor also partners with insurance companies, however, they all pay the same standardized fee when pet owners enroll through This means when Pawlicy Advisor recommends an insurance policy, it’s 100% because the analysis shows it will provide better lifetime value for that customer and their pets. Unlike other websites, Pawlicy Advisor’s recommendations are not financially biased - and vets LOVE that about

Pet Profiles and Personalization of Quotes

Both Pawlicy Advisor and PetInsuranceReview have you fill out a short form with questions like your pet’s age, breed, and location to generate pet insurance quotes.

pet insurance review logo PetInsuranceReview generates a handful of quotes, one from each of the providers they’ve partnered with. The pet insurance policy quotes are shown with checkmarks next to what is and isn’t included with the particular policy. This provides a quick look at the pros and cons of each policy, but they don’t show details on what those coverage options really entail.

PetInsuranceReview Quotes

Additionally, PetInsuranceReview’s quotes did not have the option to sort or filter based on coverage, price, etc. This made looking for specific policy features more tedious, as you have to click through each policy manually.

pawlicy advisor logo Pawlicy Advisor generates all quotes available from each pet insurance brand on the platform, resulting in nearly 200 personalized quotes to compare side-by-side. To make finding the right plan easy, Pawlicy Advisor highlights a “top recommend plan” that’s selected based on a personalized scoring of both coverage for your breed and expected lifetime costs.

top recommended plan for a six-year-old pug

To sift through all other quotes generated, Pawlicy Advisor allows you to filter by specific prices, reimbursement rates, deductibles, and more.

pawlicy advisor pet insurance quote search filters

There’s even a user-friendly option to quickly sort by “recommended,” “best coverage,” or “lowest cost” - and these pre-set search categories are personalized to your pet’s specific breed, location, age, and your indicated financial standing.

pawlicy quick-search filters

Overall, Pawlicy Advisor offers many more personalized policies and more comprehensive search experience.

Number of Quotes Generated

pet insurance review logo When using the exact same search parameters, PetInsuranceReview offered only 10 policy quotes total (one from each insurance partner), which is significantly less than Pawlicy Advisor’s 191+ personalized quotes.

pawlicy advisor logo In addition to filter and sort options mentioned in the prior section, should you ask Pawlicy Advisor to reveal more quotes you’ll be asked three more questions to help steer you toward your best fit options without overwhelming you. These questions included what was most important to you right now in a pet insurance plan, what your goals were today (research, value hunting, or purchasing a plan immediately), and if you need routine care add-on.

extra pet insurance comparison filters on pawlicy advisor

NOTE: Routine care “Wellness add-ons” include reimbursement for routine vet appointments, dental cleanings, and vaccinations - and is something we could not find on

Overall, Pawlicy Advisor includes more detail, a larger number of pet insurance quotes, and the ability to quickly narrow in on your optimal policy.

Coverage Details

Knowing exactly what is covered in a pet insurance policy is critically important when choosing the best plan for your pet. Both Pawlicy Advisor and PetInsuranceReview offer more information on the coverage details, but the difference between the breakdowns is notable.

pet insurance review logo When clicking on any of the personalized policy quotes, PetInsuranceReview takes you to a checklist breakdown of what is included in the particular policy. This is great for a quick overview of the coverage options, but there is no further detail if you are looking for more information on a particular aspect of the coverage. And, unlike Pawlicy Advisor, there are no specific examples of what these coverage terms mean in the real world.

PetInsuranceReview Policy Coverage Breakdown

pawlicy advisor logo Pawlicy Advisor also offers a quick bird’s eye view of what is and isn’t covered by a particular pet insurance policy, however, there is much more specific information on what each aspect includes.

As you can see below, accidents are covered in this particular plan. The complete list of accident services is then listed and marked as covered or not covered. This is helpful for anyone trying to get a complete idea of what each policy will cover. Examples are also provided to demonstrate the savings and potential circumstances where you would use this type of coverage.

Pawlicy Advisor Coverage Breakdown Example

NOTE: Pawlicy Advisor also presents “real emergency examples” to help pet owners understand how the policy will impact their out-of-pocket vet costs.

Overall, Pawlicy Advisor provides everything PetInsuranceReview offers and so much more, when researching what each policy actually covers.

Pet Insurance Plan Comparisons

pet insurance review logo There is no easy way to compare pet insurance quotes side-by-side on PetInsuranceReview. This means that you’ll be doing a lot of clicking back and forth to compare the plans yourself. They do offer a chart for dog and cat insurance that compares topical plan details, but this is not personalized to your pet, so the price ranges vary greatly as well as what coverage highlights are important.

petinsurancereview pet insurance comparison chart

pawlicy advisor logo On the other hand, Pawlicy Advisor allows you to easily compare plans with a single click.

When viewing a specific plan, Pawlicy Advisor also suggests similar plans with the closest deductible, reimbursement rate, and annual coverage. This makes it super simple to assess the pros and cons of multiple, similar plans at once.

Compare Current Policy To Similar Plans

But Pawlicy Advisor’s instant, personalized comparison charts are the real goldmine here.

Pawlicy Advisor pet insurance comparison chart example - Pets Best vs ASPCA

Customer Service

Customer service is a crucial part of choosing any service because no one wants to waste time waiting for support or getting a sales rep instead of objective guidance.

pet insurance review logo PetInsuranceReview’s contact page only offers an email contact form, but no customer service phone number, and the website lacks any online chat or live support.

pawlicy advisor logo Pawlicy Advisor has email support, a responsive customer service phone number, and live chat support.

pawlicy advisor live chat

On top of Pawlicy Advisor’s amazingly helpful search features and comparison tool, the customer support is an easily accessible premium experience.

What Customers are Saying

pet insurance review logo Despite being around since 2005, PetInsuranceReview does not have many, accessible online reviews. They offer a review function for users to review individual pet insurance providers on their website but don’t seem to have any reviews for their own company on Facebook.

pawlicy advisor logo Pawlicy Advisor has an easily accessible review page on the Pawlicy Advisor Facebook page with a 5 out of 5-star review overall. Lucas reviewed Pawlicy Advisor on Facebook citing it for being, “easy to use and fast. Great for comparing options/pricing”.

Other reviews noted that Pawlicy Advisor is “super easy to use” and “did the work of comparing plans for me!”

Pawlicy Advisor is also the only pet insurance marketplace actively endorsed by veterinarians. Pawlicy Advisor’s data-driven, personalized approach to educating pet owners comparing pet insurance plans makes it ideal for finding and buying the best pet insurance plan at the best price.

Which Is Best For Pet Insurance Shopping?

While both services offer personalized quotes, Pawlicy Advisor is on another level when it comes to the number of quotes, the quality of information about a policy’s coverage, the personalization features, and the ability to filter and quickly compare pet insurance plans.

PetInsurnanceReview aggregates customer reviews for each insurance brand. However, pet insurance reviews should not be the deciding factor when enrolling in with a provider. Not only can reviews be forged to boost ratings, but negative reviews can be the result of a poor fit rather than a poor plan. If you enroll in a plan and then find out that there’s a fine-print note that excludes certain risks relevant to your breed, of course you’re going to be mad. But that same plan might be perfect for someone else with a different breed.

This is why Pawlicy Advisor scans hundreds of policy variations and their fine-print to find the best option for your specific breed, even offers personalized information that points out specific coverage options that are especially important for your pet’s breed.

coverage highlights for a pug

Pawlicy Advisor makes the job of finding pet insurance easier, faster, and compares far more quotes for you. Generating a personalized analysis takes less than 5 minutes, and you can get started here.

PetInsuranceReview offers a handful of pet insurance policy options, but ultimately lacks the user-friendly filters and comparison tools to help you quickly sort through them. While the information is there, PetInsuranceReview doesn’t allow you to compare and contrast plans easily, which results in extra time spent and less clarity on which plan is best for you in the long run.

About the author

Edwin Plotts

Foster/Rescue Parent & Director of Growth - Pawlicy Advisor

Edwin Plotts rescues and rehomes cats in Brooklyn, NY - while leading Pawlicy Advisor’s brand growth. He’s a pet parent of two rescued sibling cats: Greyson and Babs. He’s also an avid volunteer with Flatbush Cats and The Toby Project.

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