From July 2019 through May 2020, Pawlicy Advisor generated personalized pet insurance education for tens of thousands of dogs and cats. Each recommendation is personalized to the pet based on the pet’s unique attributes, and only after analyzing hundreds of policies across top pet insurance provider companies.
Below are some of the most important insights we uncovered in our data analysis, including the methodology for Pawlicy Advisor's report on pet insurance statistics.
2020 Pet Insurance Statistics:
The rising cost of veterinary care is one of the key reasons pet parents search for pet insurance in the first place.
Although a regular checkup isn’t usually that expensive, there’s always the possibility that the veterinarian will find something wrong with the pet. The pet could then require additional diagnostics and potential treatment, leading to unexpected costs.
When a pet parent compares top pet insurance companies on Pawlicy Advisor they are first asked, “How would you handle a vet bill of $5,000?”
This high unexpected cost represents a common worst-case scenario in which the pet needs lifesaving care or expensive diagnostics and treatment. According to Joshua Louis Lachowicz, a veterinary oncologist at BluePearl Veterinary Partners in New York City, treatments for some illnesses could cost between $4,000 to $14,000.
This is a critical factor in what makes pet insurance worth the cost for both pet parents and veterinarians. Furthermore, with the recent onset of COVID-19 across the US, this statistic is likely to grow as households struggle with financial insecurity.
Millennials may be especially vulnerable to financial insecurities caused by the coronavirus pandemic, as median earnings are 20% lower for those aged 18 to 34 than they were in the 1980s. That wage gap, paired with many Millennials’ shift in viewing their pets as family, should highlight the importance of insurance for Millennial pet parents.
With veterinary costs on the rise, pet lifespans increasing, and the US economy shaken by the COVID-19 pandemic - pet parents must be educated about pet insurance options and the overall costs associated with owning a pet.
Pet type (species) and gender also factor into pet insurance rates, and they’re an important input in Pawlicy Advisor’s pet insurance recommendation algorithm.
From the tens of thousands of pet parents we surveyed, we analyzed pet insurance options from top providers for an even greater number of pets (as many parents are looking to insure multiple pets.
Not surprisingly, most pet parents who shopped for pet health insurance on Pawlicy Advisor in the last 9 months were looking for insurance for their dog. Dogs tend to be more expensive to treat than cats due to their size, but also because of the history of dog breeding.
Some dog breeds are more prone to illnesses and injuries than others. For example, large and giant dog breeds are more susceptible to bloat and hip dysplasia. Dog breeds with short snouts are more prone to breathing problems.
Cats, meanwhile, don’t suffer from as many breed-specific illnesses because their breeding history has allowed for more genetic diversity. According to the ASPCA, cat veterinary costs are lower than those of dogs on average. Some studies even indicate that cats get sick less often than dogs.
As a result, it usually costs less to buy insurance for a cat than it does for a dog. This is another important input in the Pawlicy Advisor algorithm for finding affordable pet insurance policies that suit the pet’s attributes.
Pet gender does affect spaying and neutering costs. Spaying a female pet requires a more complicated surgery, so it generally costs a bit more. Unspayed and un-neutered pets have an increased risk for additional medical complications later in life, such as infections and cancer, which could be costly to treat. Furthermore, breeders who wish to insure their animals may need to buy specific insurance plans that cover breeding risks.
Pawlicy Advisor users submitted queries for over 225 different dog breeds over the past year.
Certain breeds are prone to specific health conditions, and certain variations of mixed-breeds reveal different premiums. This info is often tucked away in the fine print of any given policy. Pawlicy Advisor was built to scan hundreds of policy variations to help determine which insurance plan (and provider) is best for each unique pet.
Other popular breeds were French Bulldogs, Shih Tzus, Golden Retrievers, Yorkshire Terriers, and American Pit Bull Terriers. According to the American Kennel Club Registry List, the Labrador Retriever has been the most popular dog breed in the U.S. for the past 29 years.
What’s interesting is that so many pet parents with Chihuahuas are interested in pet insurance. Poodles make up a large segment, and this is to be expected as it’s a breed with common health issues and the 6th most popular dog among US households. Similar story with Labrador Retrievers. Chihuahuas are a generally more affordable breed to adopt, but perhaps the driving factor is that the tiny breed often struggles with luxating patellas (slipped kneecaps), dental issues, and hypoglycemia (burning more energy than they consume).
eed | Rank |
---|---|
Poodle Mix | 1 |
Chihuahua | 2 |
German Shepherd | 3 |
Chihuahua Mix | 4 |
Terrier Mix | 5 |
Mixed (Breed Unknown) | 6 |
Yorkshire Terrier | 7 |
Golden Retriever | 8 |
Shih Tzu | 9 |
French Bulldog | 10 |
American Pit Bull Terrier | 11 |
Labrador Retriever - Black | 12 |
Shih Tzu Mix | 13 |
Boxer | 14 |
Labrador Retriever - Yellow | 15 |
Pit Bull | 16 |
Hound Mix | 17 |
Yorkie Mix | 18 |
Border Collie Mix | 19 |
Beagle Mix | 20 |
Pomeranian | 21 |
Maltese | 22 |
Boxer Mix | 23 |
Siberian Husky | 24 |
English Bulldog | 25 |
Jack Russell Terrier | 26 |
Australian Shepherd | 27 |
Labrador Retriever | 28 |
Rottweiler | 29 |
Labrador Retriever - Chocolate | 30 |
Dachshund Mix | 31 |
Pug | 32 |
Bichon Mix | 33 |
Miniature Schnauzer | 34 |
Beagle | 35 |
Great Dane | 36 |
Cavalier King Charles Spaniel | 37 |
Boston Terrier | 38 |
American Bulldog | 39 |
American Staffordshire Terrier | 40 |
Pomeranian Mix | 41 |
Dachshund miniature - smooth coat | 42 |
Poodle - Toy | 43 |
Poodle - Standard | 44 |
Bichon Frise | 45 |
Border Collie | 46 |
Australian Shepherd - miniature | 47 |
Havanese | 48 |
Doberman Pinscher | 49 |
Dachshund | 50 |
Pawlicy Advisor users were less specific in how they designated their cat breeds, although the breed is often less of a consideration when insuring domestic cats. Most cats are considered Shorthair, Mediumhair, or Longhair.
According to our data, a plurality of pet parents interested in pet insurance had Domestic Shorthair cats, at 33.89%. Meanwhile, 10.58% had Domestic Mediumhair cats and 6.47% had Domestic Longhair cats. Among specific cat breeds, Maine Coons, Siamese, Ragdolls, and Bengals are among the most popular.
NOTE: Domestic Shorthair, Mediumhair, and Longhair are all technically generalized categories of “mutts” (mixed-breed cats).
Breed | Rank |
---|---|
Unknown Mixed-Breed | 1 |
Domestic Shorthair | 2 |
Domestic Mediumhair | 3 |
Domestic Longhair | 4 |
Maine Coon | 5 |
Siamese | 6 |
Ragdoll | 7 |
Bengal | 8 |
Russian Blue | 9 |
Persian | 10 |
American Shorthair (purebred) | 11 |
Siberian | 12 |
British Shorthair | 13 |
Sphynx | 14 |
Bombay | 15 |
Snowshoe | 16 |
Himalayan | 17 |
Tonkinese | 18 |
Egyptian Mau | 19 |
Scotish Fold | 20 |
Himalayan Seal Point | 21 |
Turkish Van | 22 |
Balinese | 23 |
RagaMuffin | 24 |
Norwegian Forest Cat | 25 |
Cornish Rex | 26 |
Burmese | 27 |
Munchkin | 28 |
Manx | 29 |
Feral | 30 |
Abyssinian | 31 |
Oriental Shorthair | 32 |
Exotic Shorthair | 33 |
American Wirehair | 34 |
American Bobtail | 35 |
Turkish Angora | 36 |
Himalayan Flame Point | 37 |
Himalayan Blue Point | 38 |
Chartreux | 39 |
Somali | 40 |
Scottish Fold Longhair | 41 |
Savannah | 42 |
Ocicat | 43 |
Nebelung | 44 |
Manx Longhair | 45 |
Havana Brown | 46 |
Exotic | 47 |
European Shorthair | 48 |
Cameo Longhair | 49 |
Birman | 50 |
There are no pet insurance providers that cover pre-existing conditions (though some plans do cover curable conditions after a certain waiting period with no recurring symptoms), which is why it's so important to enroll in pet insurance while your pet is still young and healthy. If you enroll before any conditions arise, those conditions will be covered by your plan. Wait too long, and you’ll have to pay out-of-pocket to treat your pet.
A clear majority of dog parents understand the importance of signing up for insurance early, before their pup is diagnosed with any health conditions. But thousands of pet parents are looking for pet insurance for a pet with a pre-existing condition.
The importance of comparing pet insurance sooner rather than later becomes even more evident when looking at the age breakdown of those with pre-existing conditions below.
Puppies are far less likely to develop health conditions than their older counterparts. It’s best not to wait until a condition arises. Most pet insurance plans include a waiting period, and if your vet discovers an illness before your insurance kicks in, it is usually considered “pre-existing” by the insurance company.
That data should encourage new puppy parents to look into pet insurance, ASAP. Out-of-pocket costs can be greatly reduced for both vet bills and pet insurance premiums by finding the right coverage sooner rather than later (and the same is true for insuring rescue puppies).
Similarly, while most of the cat parents that searched for insurance did so before their pets developed any pre-existing conditions - more than 1 in 10 were shopping for a cat with a pre-existing health condition.
Although vet care is generally less expensive for cats, treating major illnesses can still leave a serious dent in your wallet without insurance.
NOTE: If your pet has a pre-existing condition, pet insurance is still worth the investment. For one, if the condition is curable, it can be covered by some plans. You can find out which plans fit you best by generating a new search on Pawlicy Advisor. If the condition is not curable, other conditions may arise, and having to pay fully out-of-pocket for multiple medical expenses is a nightmare. If the cost of pet insurance is an issue for you, use Pawlicy Advisor’s recommendation engine to find the best plan at the best price.
Just like puppies, kittens are less likely to be diagnosed with a pre-existing condition than their adult counterparts. Insuring your kitten can save you thousands of dollars in veterinary costs as they grow older.
According to one analysis, the costs of treating cancer in a cat can cost over $2,800+ without pet insurance. With pet insurance, it costs less than $600 on average.
More importantly, pet insurance also ensures that the cat gets the care they needs. The same analysis indicated that the cost of care for cancer in cats based on insurance claims can reach almost $15,000. Pet parents who must pay expenses out of pocket may not be able to afford important treatment options.
Humans have been breeding dogs for almost 4,000 years . Due to limits in genetic diversity, some purebred dog breeds are more prone to pre-existing conditions than others. Our findings indicate the same applies to cats, as well.
Based on the analysis of our data, many pet parents with smaller dog breeds and purebred dogs reported pre-existing conditions in their pets.
Now, this shouldn’t deter anyone from adopting/rescuing a purebred dog. If you adopt a purebred puppy, you can enroll in pet insurance early to ensure any conditions that might emerge are covered by your policy.
Breed | Rank |
---|---|
Unknown Breed | 1 |
Chihuahua & Chihuahua Mix | 2 |
Poodle Mix | 3 |
Terrier Mix | 4 |
Yorkshire Terrier | 5 |
Shih Tzu | 6 |
Mixed (Breed Unknown) | 7 |
German Shepherd | 8 |
Golden Retriever | 9 |
American Pit Bull Terrier | 10 |
The most common cat breeds with pre-existing conditions mirror the results of the most popular cat breeds from the previous question.
Among the top pure-bred cats that had existing conditions were Siamese cats (1.42%), Russian Blues (1.21%), Maine Coons (1.21%), Persians (1.01%), and 18 other breeds each making up less than 1% of the total.
Breed | Rank |
---|---|
Mixed Breed | 1 |
Domestic Shorthair | 2 |
Domestic Mediumhair | 3 |
Domestic Longhair | 4 |
Siamese | 5 |
Russian Blue | 6 |
Maine Coon | 7 |
Persian | 8 |
Ragdoll | 9 |
American Shorthair (purebred) | 10 |
Overall, there were a ton of great pet names that went through the Pawlicy Advisor search algorithm. Bella, Max, Luna, Lucy, Charlie, Buddy, Daisy, Molly, and Lola are just a few that stand out as the most popular. But the real gems are in the more obscure names like Cthulhu, Jiggles, Sir Pounce A Lot, and Zig Zag.
For example...
The most popular dog names were Bella, Max, Charlie, Luna, Coco, and Lucy. There were also a few Bobs and Peanuts thrown in for good measure. And who couldn’t love a dog named Bruno, Bear, or Bandit?
Breed | Rank |
---|---|
Bella | 1 |
Max | 2 |
Charlie | 3 |
Luna | 4 |
Coco | 5 |
Lucy | 6 |
Buddy | 7 |
Daisy | 8 |
Bailey | 9 |
Molly | 10 |
Cooper | 11 |
Sadie | 12 |
Lola | 13 |
Rocky | 14 |
Sophie | 15 |
Chloe | 16 |
Maggie | 17 |
Milo | 18 |
Zoey | 19 |
Bentley | 20 |
Naturally, there’s some overlap between dog and cat names.
Many cat parents also named their cats Luna. Among the most popular cat names were Zoey, Stella, Tucker, Teddy Bear, Zeus, Toby, and Thor.
Breed | Rank |
---|---|
Zoey | 1 |
Stella | 2 |
Tucker | 3 |
Teddy Bear | 4 |
Toby | 5 |
Zeus | 6 |
Thor | 7 |
Willow | 8 |
Zoe | 9 |
Luna | 10 |
Winston | 11 |
Ziggy | 12 |
Bella | 13 |
Tank | 14 |
Theo | 15 |
Tyson | 16 |
Charlie | 17 |
Tiger | 18 |
Xena | 19 |
Sunny | 20 |
We also compiled a list of the many pet names that stood out as particularly unique. If you’re looking to adopt or have recently adopted, we hope you consider a few name options like “Mr. Muffin-Stuff” and “Albus Dumbledog.”
The Pawlicy Advisor algorithm scans and prioritizes recommendations based on breed-specific risk factors, age, location, and the fine print in each provider’s policy. This enables us to rank insurance policies across top providers by lifetime cost and coverage value for each unique pet. You can also read our US pet ownership statistic report for broader insights into the landscape.
The recommendation algorithm also asks pet parents about how they’d handle an unexpected $5,000 veterinary bill to better understand the best “coverage versus cost” fit.
In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set. To help maintain business confidentiality as a startup, this report dives into a sample of 20,000 pet parents from the unique data we’ve seen across the United States.
NOTE: In this report, “parents” refers to pet parents or pet owners. Rather than a thing to be owned, instead, we believe pets are unique, conscious individuals and family members.
Pawlicy Advisor is the first pet insurance marketplace actively endorsed by veterinarians, and we’re transforming the pet insurance industry.
Unlike the other marketplaces or review sites, we provide objective education and comparison tools to help pet parents find the right plan at the best price - no matter the provider.
Pet parents use Pawlicy Advisor to instantly scan hundreds of policies across top providers, easily finding their own best-fit quotes based on their pet’s unique breed attributes, location, age, and more. These personalized recommendations can save pet parents up to 83% on costs over the lifespan of their cat or dog.
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