65% of pet owners purchased pet insurance because a veterinarian recommended it.
The AVMA Policy on Pet Health Insurance
The AVMA endorses pet health insurance that provides coverage to help defray the cost of veterinary medical care and encourages veterinary healthcare teams to proactively educate their clients about the existence of such resources. Pet health insurance policies should be “clear” and “transparent.”
Vets are leading authority on pet insurance.
Spending and visits increase with pet insurance.
Pet owners spend an average of $677 on their pets and $248 on medical treatment.
Policyholders are willing to accept treatment recommendations if they have financial support (increasing expenditures up to $211) and pet owners with a pet wellness plan visit the veterinarian’s office 20% more often than those without one. Overall we see a 29% increase in spending from dog owners and a 81% increase in spending for cat owners.