How to Talk to Pet Owners About Insurance:

Best Practice #2: Keep it Simple: Curate Few Choices

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Pawlicy Advisor's Veterinary Continuing Education Series
02:08
Pet Insurance 101
A Veterinary Professional’s Role In Pet Insurance
How to Navigate Pet Insurance
How to Talk to Pet Owners About Insurance
Best Practice #2: Keep it Simple: Curate Few Choices
00:58
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Lesson info:

How to Talk to Pet Owners About Insurance: Best Practice #2: Keep it Simple: Curate Few Choices
  1. Too many options = confusion, decision fatigue, and inaction
  2. Keep it simple by curating choices for clients
  3. Add a website link to an educational platform
  4. Use brief, positive messaging on social media about the resources available to clients
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