How To Talk To Your Patients About Pet Insurance


To make sure your patients have the coverage they need, we’ve developed a simple guide to help you have the pet insurance conversation with pet parents:

A diagram, broken down in detail below, that walks through how veterinarians should talk to their patients about pet insurance


Step 1

Routine Patient Visit

If the patient is established, you can have this conversation at the start of a routine check-up, or after treatment when they go to pay.
A pet and their pet parent being greeted by their veterinarian at a routine checkup

Pawlicy Advisor Tip

The best time to talk about pet insurance is when a patient brings their puppy or kitten in for the first time. New pet parents are looking for guidance regarding what they should be providing for their pet.

A pet owner going to pay for their treatment after a routine checkup.


Step 2

Talk About Pet Insurance

Pet owners consider vets the primary authority on their pet’s health. To increase the percentage of insured animals and ensure pet parents can accept the treatment options you think are best, veterinarians and vet staff should proactively ask their patients if they have pet insurance.
A veterinarian talk with a pet parent about pet insurance and why it's important to purchase.

Pawlicy Advisor Tip

The sooner a pet is insured the more likely any conditions or injuries that may arise will be covered (and not excluded as "pre-existing conditions").

A dog that can be covered by pet insurance because he has no pre-existing conditions, and a dog who won't be covered by pet insurance for their pre-existing condition.


Step 3

Let them know Pawlicy Advisor can help

Once a patient has said they’re interested in learning more about the pet insurance options available to them, offer them a Pawlicy Advisor brochure so they can compare insurance plans when they’re ready. Pawlicy Advisor is completely free for pet parents to use and guarantees the lowest price.
A veterinarian handing a pet parent a Pawlicy Advisor brochure so they can conveniently browse their pet insurance options and make an educated purchase.

Pawlicy Advisor Tip

A conversation starter that some of our most successful veterinary partners have used:

A veterinarian telling a pet parent: "If you're interested in learning more about pet insurance, we use a free tool called Pawlicy Advisor that helps you evaluate your insurance options and find the best price. I can give you a brochure with additional information if you'd like."

Pawlicy Advisor Tip

Many veterinary offices add pet insurance information to their websites within 'New Patient Forms' or 'Resources' pages. Pawlicy Advisor can provide free content for your website. Request this free content at fetch@pawlicy.com today!

A veterinarian website with personalized pet insurance content from Pawlicy Advisor.


Step 4

Happy, Insured Pet

When you simplify the pet insurance conversation and give pet parents a single, objective, transparent resource they can make an informed purchasing decision - and are more likely to invest in insurance.
A pet parent going on Pawlicy Advisor to learn about pet insurance and purchase a policy.

Pawlicy Advisor Tip

An insured pet owner is able to provide, on average, an additional $211 in care for their pet each year.

Want this printed out at your office?

An example of the poster we can mail to your office
Reach out to us and we'll mail you a "How To Talk To Your Patients About Pet Insurance" picture to hang up in the staff section of your veterinary office. Completely free!
Get this for your office
Continuing Education Series for Veterinarians

Access the online pet insurance masterclass

We built a free, online masterclass to teach you in-depth tips and tactics for navigating pet insurance.
Learn moreGet in touch
A free online webinar that help veterinary staff learn about pet insurance.
The Pet Insurance Marketplace
How Pet Insurance Works|

Get Quotes

Our Partners


175 Varick St New York, NY 10014
Tel: (866) 729-5429
© 2020 Pawlicy Advisor Inc, All Rights Reserved
Pawlicy Advisor conducts business as Pawlicy Insurance Services Inc. in the state of California.