Vet Blog

Why Veterinary Partner Is A Critical Client Resource for Practices In 2022

Edwin Plotts, Director of Marketing
Reviewed by Aliyah Diamond, Veterinary Surgery Technician
digital veterinary resources

Veterinarians have long pondered how long appointments should be and how many they should have on a business day. There has also been a push for shorter visits at some clinics. Half-hour initial consultations were once customary in the United States.

Now, some appointments last just 10 to 20 minutes.

If you’re struggling to provide your clients with all the resources they need in a short time, there are tools available that can help. One such tool is Veterinary Partner®, a free resource developed by the Veterinary Information Network, Inc® (VIN®).

Here's what you need to know:

  1. What is Veterinary Partner?
  2. Who are the experts behind it?
  3. What are the benefits to using it in your practice?
  4. How do you leverage it effectively (especially durring the current pandemic)?

What is Veterinary Partner®?

Veterinary Partner® is an informational resource that’s free for both veterinarians and pet owners to use.

It contains detailed information about specific diseases, animal health profiles of different species (including horses, pigs, and ruminants), as well as general information about animal first aid, medication, and hands-on treatment.


Veterinary Partner® allows you to send your clients information about their pet’s care without having to draft the materials yourself. Rather than having a lengthy discussion in an exam room, you can send your client a printout or link with all the information they need.

The option to link your client to information is especially important for practicing telemedicine during the COVID-19 pandemic.

Like Pawlicy Advisor, VIN’s Veterinary Partner® is a free resource for veterinary practices and pet parent clients. Other, similar sites do exist, but they usually charge a fee!

NOTE: Veterinary Partner’s® free resource is not intended as a learning tool for veterinary students, nor does it contain thorough medical resources for veterinarians. The educational materials provided in veterinary schools are much more in-depth than the information provided by Veterinary Partner®, which is intended to be understood by clients and laymen. Students should use VIN Students®, a resource specifically for studying.

The Experts Behind Veterinary Partner®

The Veterinary Information Network was founded in 1991 by Dr. Duncan Ferguson and Dr. Paul Pion.

What began as an online Bulletin Board Service (BBS), then evolved into the Pet Care Forum (PCF) and eventually VIN®. Many other experts were invited to join the platform, and several of them are still a part of VIN® as consultants and staff members.

VIN founders in 1991

The first VIN® continuing education (CE) course in Endocrinology had just 40 participants. VIN® expanded throughout the 1990s, generating an “offline” edition in the form of a newsletter and even a “Cyber Café” in Breckenridge Colorado. In the 2000s, VIN® expanded its online capabilities, adding additional resources for veterinarians including message boards, library updates, mobile tools, a news service, a student center, and more. VIN® eventually created Veterinary Partner® as a client resource, as well as a more informal blog for clients called VetzInsight.

VIN's Veterinary Parnter® is a trusted source that is updated regularly by internists and other veterinary specialists.

It isn’t sponsored by any brand and it’s renowned for accurate, specialty veterinary advice (Over 75 experts have authored articles on the website).

The Benefits of Using Veterinary Partner®

There are numerous benefits to using Veterinary Partner®. Although it’s no replacement for your expertise or the veterinarian-client-patient-relationship (VCPR), it can be a helpful resource for enhancing your practice and contributing to animal welfare.

Save Time

In your clinic, Veterinary Partner® serves as an resource for educating clients about their pet’s conditions on-the-fly. It saves you the trouble of generating hand-outs, mailers, and articles for clients across the innumerable variety of illnesses and injuries your practices likely encounters.

Access Free Information

Veterinary Partner® is free for both veterinarians and their clients to use.

You don’t even need to sign up!

Help Clients Care for Their Pets

While clients sheltering at home during COVID-19, it will is essential to provide them with the information they need when they can’t access direct veterinary care for their pets.

Along with your guidance, you can republish Veterinary Partner® content on your veterinary website as a source of accurate information for them.

How to Use the Veterinary Partner® Website

You can use Veterinary Partner® to provide clients with accurate health information. The site covers almost any disease or ailment that might afflict companion animals like dogs and cats, but also farm animals like horses and pigs.

The easiest way to find what you’re looking for on Veterinary Partner® is to use the search feature, but you can also browse by species and category using the sidebar, which is organized alphabetically.

how to use veterinary partner

On-demand client handouts

Once you find the article you’re looking for, Veterinary Partner® provides a simple button to print the article on demand by converting it to a PDF. Many veterinarians also email the article to the client. You can find these buttons at the top of the article.

When discussing specific diseases or prescription medicine, you can give a printout or a link your client on-demand. This is particularly useful for those days where your schedule in packed to the brim and you don't have time to spend 10 minutes explaining at-home treatment details to a pet parent.

Here's three additional digital client education handouts worth sharing: pet insurance comparison brochures, an extensive new puppy checklist and guide for pet parents, keeping pets happy & health durring COVID-19.

Perfect for social-distancing

As the industry moves toward more digital solutions amid COVID-19, you should note that Veterinary Partner pairs very well with veterinary telemedicine practices and social-distancing adaptation.

For example, if a client calls about an abscess on their dog or cat, you can provide them with key first-aid information pre-reviewed by internists and veterinary specialists. Being able to email or text links to trustworthy digital resources is massivley helpful to both busy vet practices and pet parents.

If your goal is to educate your clients and save time in the process, Veterinary Partner® is one of the most effective resources for your veterinary clinic. It's a go-to resource for client education as they continue to stay at home during the pandemic. is not affiliated with Pawlicy Advisor - but Pawlicy Advisor does think they're a great free resource that more vet teams should be aware of :)

Do you want to find the best pet insurance?

Let's analyze your pet's breed, age, and location to find the right coverage and the best savings. Ready?

Analyze My Pet

About Pawlicy Advisor

The pet insurance marketplace endorsed by veterinarians, at Pawlicy Advisor we make buying the best pet insurance easier. By comparing personalized coverage and pricing differences we can save you a ton of money, up to 83% in some instances!

Pawlicy Advisor helping a pet parent and their dog find a great deal on insurance

Instantly Compare Pet Insurance Plans

Get Quotes


How Pet Insurance Works

How To Compare Plans

Determine If Pet Insurance Is Worth It

Determine If Wellness Plans Are Worth It

Vet Visit Costs

New Puppy Checklist

Comparison Charts

ASPCA vs. Embrace

Embrace vs. Fetch

Fetch vs. Figo

Figo vs. Hartville

More Comparison Charts

Find Your State

New Jersey





New York



More States

Dog Insurance

German Shepherd




English Bulldog

French Bulldog

Great Dane





More Breeds

Edwin Plotts, Director of Marketing at Pawlicy Advisor

Edwin Plotts
Director of Marketing & Foster/Rescue Parent - Pawlicy Advisor

Edwin Plotts rescues and rehomes cats in Savannah, GA - while leading Pawlicy Advisor's brand growth. He's a pet parent of two rescued sibling cats: Greyson and Babs. He's also an avid volunteer with Flatbush Cats and The Toby Project.

More you might like

colorado state research innovation center
3 minute read

VetReview: New Coronavirus Studies, Pet Adoptions Soar, And Other Updates

veterinary telemedicine example
8 minute read

Veterinary Telemedicine: Everything Vets Need To Know About Remote Clinical Services In 2023

veterinary medicine communication
6 minute read

Top 5 Communication Skills For Veterinarians

pumpkin pet insurance joins pawlicy advisor
3 minute read

Pumpkin Pet Insurance Joins Pawlicy Advisor’s Marketplace

veterinarian discussing spectrum of care
5 minute read

Spectrum of Care Medicine Can Alleviate Stressful Financial Conversations

Pawlicy Advisor announces CMO hire and marketplace success
4 minute read

Pawlicy Advisor Hires Chief Medical Officer, Exceeding 500k Personalized Insurance Recommendations For Pet Owners

vet discussing client financials
4 minute read

Preparing Veterinary Clients For Financial Emergencies

Pawlicy Advisor brochure announcement
2 minute read

Pawlicy Advisor Launches Pet Insurance Brochures For Vets

veterinarian with english bulldog
3 minute read

Honoring The Role Of Diversity On World Veterinary Day

vet tech with family and dog
4 minute read

Preparing Clients For The Cost Of Veterinary Care

vet treating dog in home
6 minute read

Can Vets Treat Their Own Pets & File Pet Insurance Claims?

Payment Peace of Mind badge overlaying a vet clinic waiting room
2 minute read

Payment Peace of Mind with Pawlicy Advisor

world veterinary day
21 minute read

Vets We Love To Follow: World Veterinary Day Shout-Out

Vet on tablet in office
5 minute read

3 State-of-the-Art Technological Innovations That Veterinarians Should Integrate with Their Practice Right Now

veterinary clients waiting with pets
6 minute read

6 Tools That Improve Client Compliance In 2022

conversation between veterinarian and pet owner
6 minute read

3 Tips For Successful Conversations that Save Lives

canine scent detection training at penn vet
5 minute read

VetReview: Penn Vet Is Training Dogs to Smell COVID-19, And Other Updates

cat getting blood tests
6 minute read

VetReview: Animal Disease Lab Shifts to Human COVID Testing, And Other Updates

kitten with money and bills to pay
1 minute read

A Veterinary CPA Provides Steps to Keep Your Practice Alive Through COVID-19

veterinary curbside pickup with PPE
5 minute read

How Veterinary Practices Are Managing COVID-19

cat with PPE and laptop
4 minute read

How COVID-19 is Affecting Veterinary Professionals and Their Patients

Happy, empty animal shelter in Florida
4 minute read

VetReview: Veterinarians Help Human Hospitals Fight Pandemic, And Other Updates

Back to Blog
A family with pets that are insured by Pawlicy Advisor
Pawlicy Advisor is the leading independent marketplace for finding the best coverage for your pet at the lowest rate.
Join 2,438,795+ insured dogs and cats across the US.
Get a Quote
Our pet insurance partners
ASPCA Pet Health Insurance Logo
Embrace Pet Insurance Logo
Fetch Pet Insurance Logo
Figo Pet Insurance Logo
Hartville Pet Insurance Logo
MetLife Pet Insurance Logo